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Let’s finally face it – most B2B companies are clueless in nailing their social media marketing strategies. This shouldn’t come as a surprise since social media platforms like Facebook, Twitter, and Instagram are being used by B2Cs and have been connecting with fans and potential customers for many years. But it would be fruitless, at best, to replicate these B2C models. With the glut of social media strategies and social CRM software around that probably won’t fit your objectives, it’s difficult for the B2B owner to come up with a definitive social media marketing plan for his company without consultative assistance [...]

Many B2B marketers and business owners are still daunted by digital campaigns, using social media marketing or search engine marketing. Yet it’s a fact that you need to be where your customers are, and that’s exactly how social marketing or social search is helping B2B companies. But don’t forget about an older, simpler means of generating sales and goodwill. Arguably, there’s an appropriate marketing strategy for every customer journey phase. If you’ve captured potential customers and leads via social media or from your website, that next phase is sustaining the engagement with that new audience. This is where email marketing and [...]

Social media marketing used to be a term associated with ‘business to consumer’ companies like Coke and McDonald’s. The B2C social marketing approach had improved customer engagement and enhanced customer relations and profits for these companies. Today, social media marketing is also being utilized by B2B companies. Many B2Bs had been playing it safe to spend at least some marketing budget to bolster their brand presence through social media, but the results are in, and it pays to spend for social media content and management B2Bs are increasingly aware of the value of quality content creation. Creating compelling content that engages [...]